Victoria’s Secret is turning up the heat in India with the official launch of its latest ‘Very Sexy’ collection. Leading the charge is Bollywood’s current sweetheart, Triptii Dimri, who continues her successful partnership with the global lingerie giant. Having first joined the brand as its inaugural Indian ambassador back in April 2026 for the ‘Summer Signature’ campaign, Triptii now takes center stage to bring this bold new chapter to the Indian market.
The collection itself is all about blending high-glamour aesthetics with everyday functionality. Featuring refreshed signature silhouettes and elevated detailing, the lineup includes the fan-favorite Shine Strap Push-Up Bra, the classic Push-Up Bra, and a range of fashion-forward corsets. Designed to offer both sculpting support and maximum impact, these pieces are crafted to transition seamlessly from daily wear to glamorous evening looks.
To celebrate the arrival of the collection, the brand hosted an exclusive ‘Rome After Dark’ experience on August 19, 2026, at Ambience Mall, Vasant Kunj, New Delhi. The event served as a high-profile showcase for the new designs, marking another milestone in the brand’s ongoing expansion across the country, which is being expertly managed by the Apparel Group India.
Sharing her thoughts on the collaboration, Triptii Dimri emphasized that the ‘Very Sexy’ line is truly about celebrating confidence and personal expression. She noted that the pieces manage to strike the perfect balance between being glamorous and wearable, adding that the collection is designed to help women feel their most confident selves. Triptii expressed her genuine excitement about representing this evolution of the brand as it continues to make waves among Indian consumers.
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